However, you are in control of your bids and your overall spending. LinkedIn ads are priced by auction, so there isn’t a set cost. Since people are in a business mindset while they’re using the platform, these ads are a good choice when you want to draw people into your business messaging, whether that means watching a short promotional video, checking out a link, or signing up for a free trial.
Gaining traffic to your best web content. If you’re marketing to businesses or to consumers who are professionals, LinkedIn ads can help you reach goals like: What goals can LinkedIn ads help you reach? That’s why LinkedIn ads are popular for promoting B2B and professional services and products. If you’re promoting business-to-business (B2B) or professional services or products, this could be the time when people are most receptive to your messaging. When they’re using LinkedIn, people are thinking about their jobs or businesses. What makes the LinkedIn audience different from those of other platforms is mindset. In that way, it’s a lot like Facebook or Instagram ads. LinkedIn advertising gets your message in front of people you’ve targeted, even if you don’t share any connections. 
Ads like this one from Full Sail appear in the right-hand column when accessing LinkedIn from a desktop device.
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